Incorporate Humor in your Next Presentation
(by Stephen D. Boyd)
- Make sure the humor is funny to you
- Before using humor in your speech, try it out with small groups of people
- Make sure the humor relates to the point you are making
- Begin with something short
- When possible, choose humor that comes from people you interact with.
- Don’t preview by saying, “Let me tell you a funny story.”
Some speakers say, “I could never use humor in my speech; I just don’t feel comfortable with it.” I believe that anyone can use humor and that it is a valuable tool in speaking. Appropriate humor relaxes an audience and makes it feel more comfortable with you as the speaker; humor can bring attention to the point you are making; and humor will help the audience better remember your point. It can break down barriers so that the audience is more receptive to your ideas.
First, let me make it easy for you to use humor. The best and most comfortable place to find humor for a speech is from your own personal experience. Think back on an embarrassing moment that you might have thought not funny at the time. Now that you can laugh at the experience, you understand the old adage "Humor is simply tragedy separated by time and space." Or think of a conversation that was funny. Remember the punch line and use it in your speech. Probably the least risky use of humor is a cartoon. The cartoon is separate from you and if people don't laugh, you don't feel responsible. (Be sure to secure permission to use it.) You're not trying to be a comedian; you just want to make it easy for people to pay attention and to help them remember your point.
Here are some suggestions on using humor to make your next speech have more impact.
1. Make sure the humor is funny to you. If you don’t laugh or smile at the cartoon, joke, pun, one-liner, story, or other forms of humor, then you certainly cannot expect an audience to do so. A key to using humor is only using humor that makes you laugh or smile.
2. Before using humor in your speech, try it out with small groups of people. Do they seem to enjoy it? Even if your experimental group does not laugh or smile initially, don’t give up on the humor, because the problem might be in the way you are delivering the joke or quip. I often use this line in talking about the importance of listening. “We are geared to a talk society. Someone said, ‘The only reason we listen is so we can talk next!'” When I first tried that line, people did not smile; but I worked on the timing so that I paused and smiled after “listen” and that seemed to work. I was rushing through the punch line and did not give people time to be prepared for the humorous part. It took practice to get comfortable with the piece of humor. Only use humor in a speech after you are comfortable telling it from memory and have tested it.
3. Make sure the humor relates to the point you are making. Do not use humor that is simply there to make the audience laugh. The humor should tie in with some aspect of your speech. For example, I tell about my experience of getting braces at age 46 and how difficult it was for me to get used to the wires and rubber bands in my mouth. After I tell the story I make the point that you may have not had the braces problem I had, but we all have challenges in communicating well, and what we want to look at today are ways of making it easier for us to be more effective in speaking. The audience enjoys the story but also remembers the point that I'm making. If you don’t tie your humor to your presentation, the audience may like the humor, but will wonder what point you are attempting to make.
4. Begin with something short. A starting point might be to summarize a cartoon and give the caption as your humor. A thought-provoking yet clever line about a point you are making is another way to get started. For example, when I talk about creativity and getting out of your comfort zone, a line I found that worked well was, “Orville Wright did not have a pilot’s license.” In your reading, look for lines that make you smile; consider how they might be used in your next speech. Be careful about launching into a long humorous story--audiences are quick to forgive a single line that may not be funny, but they do not have much patience with a long anecdote that isn’t worth the time. So start out with brief bits of humor.
5. When possible, choose humor that comes from people you interact with. You do not have to worry about people having heard it before, and you will feel more comfortable with what has happened to you. Find such experiences by looking for a humorous line or situation. For example, I was making a bank deposit recently at a drive-in window. When I asked to make a second deposit, the teller said solemnly, “I’m sorry, sir, but you’ll have to go around the bank a second time to make a second deposit.” We both laughed and I may have a line to work into a speech. If you have small children, listen for something they say that might be funny to an audience as well. Art Linkletter made a great living on the notion that “Kids say the darndest things.”
6. Don’t preview by saying, “Let me tell you a funny story.” Let the audience decide for themselves. Look pleasant and smile as you launch into your funny line, but if no one smiles or laughs then just move on as though you meant for it to be serious. This approach takes the pressure off as you relate the humor. Remember you are not a comedian entertaining the audience; you are a serious speaker seeking to help the audience remember and pay attention by using humor as a tool.
Humor is simply another way of making a point with your audience, and it can help you be a more effective speaker. Look at humor as a tool in improving your speech in the manner of attention devices, smooth transitions, and solid structure. Remember, “A smile is a curve that straightens out a lot of things.”
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Don't let the audience forget you
- Getting the audience to listen
- Start with the point you want to make
- Make eye contact
- Point to an object or piece of paper you are holding
- Use words which stress the importance
- Use the people in the audience's names
- Refer to specific people, places, statistics, and situations
A major way to remain unforgettable to an audience is a "hook" - something unique about you or an uncommon approach to a common subject.
For me the hook is the auction. I grew up in an auctioneer family. As a boy, I learned the auctioneer’s chant from my uncle. At weekly consignment auctions, Uncle Mark would let me conduct parts of the auction. My love for the auction continued as I began to speak regularly. I’ve been able to incorporate the auctioneer’s chant into my speeches.
I use the analogy that life is an auction--that we are continually selling ourselves to people by what we say and how we say it. I wrote a poem about the auction that I often use near the end of my speech. In addition, for clients I can conduct a charity auction with items vendors or members of their organization donate for the auction. I find that this is a good addition to the speech they have asked me to deliver. The organization advertises the auction and encourages donated items.
Once at a Phoenix program, a Lute Olsen autographed basketball brought several hundred dollars from an avid University of Arizona fan. Donated items which represent a state or school or business will bring big bucks for a scholarship fund or whatever may be the favored charity of the organization.
The organization for which I do the auction makes money on the auction and in the process the people remember me in a positive light. You may not want to go to that extreme, but consider past jobs, hobbies, unique experiences, books you’ve read, places you have visited or lived, or unusual people you have met. In any of these situations there might be a hook you could draw from to make you unforgettable to your audience.
Not only do you want the audience to listen carefully while you speak, but you also want the audience members to keep thinking about you and your message long afterwards. A hook can make certain that they do exactly that.
Getting the audience to listen. It’s frustrating to be talking to someone when you can tell the person is not listening. Short of saying, "Please listen to me!" here are some ways to ensure that you will be listened to.
Start with the point you want to make and then give your support for it. If the person can’t figure out quickly why you are having the conversation, listening may be difficult. Examples might be, "I want to talk to you about the budget for our proposal," or "We can make our goal if we just get a few more people to participate."
Make eye contact, especially when you are stressing the key reason for the conversation. Eye contact is a visual handshake; it is the way you connect nonverbally with the other person. Don’t stare at the person, but regularly connect with your eyes. When you look at the person you are saying, "Pay attention to me."
Point to an object or piece of paper you are holding (with a reason, of course) and the person will look at the object or paper as you discuss it. This will return attention to you if the person has been wandering away mentally, for the natural thing to do next is to look back at you.
Use words which stress the importance of what you are going to say next. Such expressions include, "Probably most important of all is…," "I can’t stress this enough…," "Please keep the following in mind…," "I didn’t realize this was so important until…."
Use the people in the audience's names occasionally as you speak. Our names always attract our attention. We had a neighbor who always held my attention because he would use my name frequently in any conversation.
Refer to specific people, places, statistics, and situations as you talk. The more specific you are with your remarks, the more likely it is that the person will listen to you—especially if the person can identify with your specific references. For example, instead of "We need to get this information to all of our clients in the Midwest," you might say "We need to get this information to our clients in Indianapolis, St. Louis, Chicago, and Minneapolis.” Certainly listening to the other person first is most important, but you want to be heard as well. Use these suggestions and your listener will be encouraged to pay close attention.
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About the Author
Stephen D. Boyd, Ph.D., CSP, is a professor of speech communication at Northern Kentucky University in Highland Heights, Kentucky. He works with organizations that want to speak and listen more effectively to increase personal and professional performance. He can be reached at 800-727-6520 or visit http://www.sboyd.com for free articles and resources to improve your communication skills.
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